How did we get started? Let’s call it the perfect collision of experts in manufacturing and sales. Co-founder Jim Musial brings more than 40 years of experience in footwear manufacturing and unprecedented expertise in the details – highest quality leathers, triple stitch stress points, unparalleled durability, design, fit, and 360-degree Goodyear Welted construction. Jim believes in, “Buy better, wear longer, give back!” and that’s what we’re doing for today’s toolbelt-wearing
consumer.
After decades in sales and business development, co-founder Todd Stewardson realized that a significant percentage of “real work boot guys” were spending too much time and money to get their boots resoled. Todd’s idea for a resoling guarantee that creates a longer lasting boot didn’t fit the mold that legacy brands have built. That’s when he knew it was time to merge a great product with great service, and deliver the consumer an option they’ve never had before.
Duradero was 45 years in the making
Having devoted our careers to designing, producing, selling, and repairing work boots for multinational brands, you could say that DURADERO was 45 years in the making. Call us old-fashioned, but we’re building boots with a genuine connection to the modern worker -- and we’re doing it without robotic responses, upselling gimmicks, and overhyped products.
At DURADERO, we’ve stripped away the bureaucratic decision-making and obstacles to the consumer by channeling our knowledge to simply create a better work boot. We know that work boots are an investment that must hold up against all sorts of wear and tear. We DOUBLE YOUR INVESTMENT by offering a FREE RESOLE with every purchase. Hence, every pair of DURADERO work boots gives you “Twice the life.”
As a direct-to-consumer brand, DURADERO combines old school craftsmanship with modern convenience. The result is a sustainable, comfortable work boot that gets the job done and a “We Got Your Back” approach to customer service.
