Duradero is the culmination of everything we learned from our 45 years in the footwear business. From designing, producing, selling, and repairing work boots for multi-national brands, we paid attention all along the way. We learned every facet of the business, recognizing when things were being done right (or not) and making mental notes of how we would do them if we ever got the chance. That chance came in 2020. In the throws of the pandemic, all our dreams and discussions about making and selling our own brand work boots started to take shape. Just like laying down a good bead or pouring a tight foundation, we knew when we got it right.
And part of getting it right was understanding that when you find a pair of boots you love. Boots that fit right, are comfortable and hold up to the elements and wear and tear of daily work you want them to last as long as possible. That’s where the idea of including a free resole with every pair of Duradero work boots came from. And that's why we say Duradero gives you "Twice the life” of other work boots. The craftsmanship that goes into making our boots is rooted in the same old-school work ethic you take to work with you every day. And while our “We got your back” approach to customer service is old-school as well, we also know modern technology can make it even better. As a direct-to-customer brand, we strive to make every aspect of the purchase experience convenient and reassuring. Need two different sizes to make sure you get the right fit? No problem, ship the pair that doesn’t fit back to us, ON us. Time for your free resole? Ship your worn-out boots to us for a new sole, and we will resole and refurbish and ship them back as soon as they’re done. Again, the shipping is on us both ways, so your resole truly is free.
We hope you'll give us a chance to show you just how durable yet comfortable Duradero boots can be. And if you try them and agree, we hope to make you a customer for life.
