Having devoted our careers to designing, producing, selling, and repairing work boots for multinational brands, you could say that DURADERO was 45 years in the making. Call us old-fashioned, but we’re building boots with a genuine connection to the modern worker -- and we’re doing it without robotic responses, upselling gimmicks, and overhyped products. At DURADERO, we’ve stripped away the bureaucratic decision-making and obstacles to the consumer by channeling our knowledge to simply create a better work boot. We know that work boots are an investment that must hold up against all sorts of wear and tear. We DOUBLE YOUR INVESTMENT by offering a FREE RESOLE with every purchase. Hence, every pair of DURADERO work boots gives you “Twice the life.” As a direct-to-consumer brand, DURADERO combines old-school craftsmanship with modern convenience. The result is a sustainable, comfortable work boot that gets the job done and a “We Got Your Back” approach to customer service.